Why Millennials Are Not Afraid To Talk About Death : The “Death Positive” Movement


Unlike boomers, young people seem to be embracing planning their own funerals in a way that previous generations did not. And this is fueling changes in the death industry.

Today we look at why millennials are the “death positive” generation.


Until now, many people in their 20s didn’t plan for their deaths

Most people didn’t used to plan for their deaths in their 20s — or maybe ever. A 2017 study in the journal Health Affairs found only one in three US adults have an advance directive, including a living will with end-of-life medical instructions, power of attorney naming a person responsible for last affairs, or both. Fewer have planned their actual funeral arrangements or even spoken to their loved ones about their wishes, according to the National Funeral Directors Association.

But “the American way of death,” as journalist Jessica Mitford called it in her 1963 classic book on the funeral industry, is changing. When Mitford first penned her investigation, she found anxiety, aversion, and few real options. Most consumers only interacted with the funeral industry on average every 14 years — and then, only under duress — so they weren’t likely to compare prices or make informed choices. As a result, Mitford argued, funeral directors could convince their hapless customers to spend more money than they had, on things they never wanted.

Today, the internet grants us instant access to lots of information and seemingly infinite options. “Embalm and bury” used to be the only way Americans processed human remains — funeral directors were resistant to cremation (it was much cheaper than burial). Now, a YouTube channel called “Ask a Mortician” has almost a million subscribers, nearly a million people have downloaded the starter kit for the Conversation Project – a guide to discussing plans for the end of life – and we can turn our dead into diamonds or trees.

All share a common idea: that Western culture has become too squeamish about talking about death, and that the silence impoverishes the lives leading up to it.


Bios Urn Blog: Why millennials are not scared of talking about death and the Death Positive movement

You can chose to become a tree in the afterlife. Image source: Bios Urn ®


The “death positive” movement started online

Accustomed to having everything in their lives optimized or organized by a digital tool, the 35-and-under crowd may view online end-of-life planning as a helpful service like any other they use.

Younger people, also known as the millennial generation, are leading this parade of cultural change. Mortician Caitlin Doughty in 2011 founded the “Order of the Good Death”, an organization that promotes death positivity, when she was 27. Hansa Bergwall was 35 when he created the app “WeCroak”, which sends five daily reminders that we are all going to die — presumably to help them live in the moment. And the Bios Urn founders were the first in the world to come up with the idea of a biodegradable urn that turns you into a tree in their 20s.


Dying is not a taboo for millennials

In general, talking about dying seems less taboo to many millennials. They encounter the “death positive” movement online, which aims to make conversations about death normal and routine.

Modern online funeral content is less morbid and instead offers practical information about the choices we can make before we die, like hiring a death doula and comparing different burial options. There are also more and more places where the conversation around death is made common place such as Death Cafés or art exhibitions around death.

Contemplating what the end looks like is part of being alive and gives a sense of peace in the present. Many are also encouraging older parents plan for what happens when they die and opening the conversation around the family dinner table.

Bios Urn Blog: Why millennials are not scared of talking about death and the Death Positive movement

Start the conversation about death at your family dinner table. Image source: pxhere.com


Expressing your unique self in death as in life

Anita Hannig, an associate professor of anthropology at Brandeis University who studies death and dying, says people — not just millennials — increasingly want to express their unique selves in death as in life.

It would seem that younger people, with more resources at their hands, might become informed sooner or in a different way than their parents and grandparents were.

The goal for younger generations pre-planning their own end-of-life plans is also often to make them as cheap as possible for the people who have to deal with it.

The choice to donate your body to science in advance is an increasingly popular choice. Donating your body to science means signing a contract that grants medical students in the distant future the right to study your body once you have passed. Many places dedicated to research such as Universities offer what many millennial consider the perfect solution: When its research is complete — typically after two years — the college will pay to cremate the remains of its donors and return it to the family. This is when the person’s loved-ones may typically chose to hold a celebration of the person’s life, not a mournful wake.

Bios Urn Blog: Why millennials are not scared of talking about death and the Death Positive movement

Red Dot Museum Social Exhibition in China on the topic of death. Image source: Bios Urn ®


In the end, that is what this new death positive movement is all about: connection. For some, that means planning their end of life with as much care as a they plan for the beginning of life, for births. For others, it means sitting down in death cafés or installing an app on their phone. For millennials, that connection means figuring out how death fits into their lives now. Embracing mortality, it would seem, helps live with less fear, more life.

Will you join the movement? Start thinking about what feels right for you and let your loved-ones know!


What do you think of the death positive movement and the way younger generations are approaching death? We would love to hear from you in the Comments section below!

Sources: NY Times, Mashable, Vox

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  1. Sandy says

    I’m a Boomer and want to plan for Death with Dignity, a Peaceful Death, with only comfort care, but I don’t have the support of my children. My daughter made fun of me when I showed her that I wrote my own obituary. I’m only 72 so I’m not ready to leave this world anytime soon, but I’m already stressing over who would be there to respect my wishes at the end. I don’t have any close friends or family. I like the idea of a Death Doula but don’t know how to make that happen. Is it like a Hospice care nurse? I also love the idea of being a tree but I don’t know where I could be planted. Thank you for this article.

    • Bios Urn says

      Dear Sandy.

      Thank you for reaching out to us and for your interest in the Bios Urn®, we are very grateful. First of all, don´t be discouraged if your loved-ones aren´t in line with your choices. Planning one´s own death in advance, and choosing what may be considered like alternative burial options, is still relatively new. In time, they may come to understand why you made the choices you did and be encouraged by them. Also, even when it all feels a bit overwhelming, try not to stress about what will happen. Just the fact that you are thinking about it and slowly looking into thinks is going in the right direction!

      Did you see our article about Death Doulas? https://urnabios.com/death-doulas-midwives-helping-us-rethink-way-we-die/ It is someone who assists in the dying process. If you are interesting in speaking to one, you could trying searching “death doula” near you online. You may also find one who is not necessarily near you, but who either offers information online or who could recommend one nearer to where you live.

      Regarding being planted as a tree and places to be planted, we have sent you an email with further information on this. Be sure to check your spam in case you don´t see it come through in your inbox!

      Let us know if there is anything else we can help you with.
      Thank you and take care

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